Once a cultural phenomenon, White Claw needed to regain relevancy, especially during summer —the most critical selling season. The solution? White Claw Fest, the first-ever augmented reality music festival headlined by summer’s most iconic artist, Charli XCX. Every White Claw product purchased was an exclusive ticket, fusing cutting-edge tech and emerging music to redefine the summer festival experience.

Within this immersive experience, we captured a performance of Charli’s first brat album single, “360”, with 3D volumetric technology that gave fans a full 360 view from a virtual White Claw stage.  

Consumers could also visit our virtual prize tent for a chance to win tickets to coveted music festivals IRL like Pitchfork and OutsideLands, or check out our virtual bar, where we dropped music-themed White Claw cocktails all summer. Finally, they could watch exclusive, behind-the-scenes footage of the technology that brought the 3D Fest to life, including an interview with Charli XCX on the process and her White Claw partnership. 

White Claw Fest exceeded expectations, driving meaningful business results and reinforcing the brand’s cultural relevance. By creating a campaign that made White Claw products the ticket to a cultural and tech-driven experience, we positioned the brand at the intersection of our targets’ passions and reclaimed our rightful place as the leading trend-setting hard seltzer. 

With bold flavors and an iconic shape, Pringles are a universally loved crisp. And yet something strange was brewing at Meijer stores where Pringles was experiencing lower sales than at other retailers. To turn things around we did a little digging and discovered a few things about Meijer shoppers: they’re focused on flavor, they really love local brands, and they were stopping at Meijer on the way home from work in the evening to pick up some beer to enjoy with friends. Breaking into the evening daypart was the big idea for Pringles. So we partnered with Founders Brewing Co. and created Pringles and Pours – perfect crisp and beverage pairings for quick-trip shoppers looking for some late-night flavor. Cheers to that.

We teamed up with Chopped to get our products in the hands of the most creative culinary minds. As a secret basket ingredient in two episodes, viewers were able to see Quaker’s versatility in action. The partnership also extended to in-store with scannable displays that gave shoppers recipe ideas inspired by the show. In the end, we were able to redefine what it means to be a pantry staple.

As the category leader in home organization, with already high penetration in food storage, Ziploc asked us to think beyond the sandwich and bring innovative line extensions to the table. We used our category expertise to bring in a big idea to add a little style to their portfolio. We launched new Ziploc Accessory Bags exclusively at Walmart, highlighting not only the stylish bag designs, but also the beautifully organized end benefit that we like to call ‘bag bliss’. What started as a simple idea of merging easy organization with unexpected style, evolved into a 360 Walmart program including a Shopkick branded look book, Vudu placement, Walmart.com brand page, and in-store display units. Altogether, this stylish & successful launch inspired Walmart shoppers to open their pocketbooks and get organized with us.

Glade believes life’s most beautiful moments should never be forgotten. We helped Glade use the power of fragrance to spark memories for those who need them most—the millions of families affected by Alzheimer’s disease. We call it the Memories Project. We documented how scent helped evoke a favorite memory for a family living with Alzheimer’s and invited everyone to join the mission by personalizing a memory-evoking candle for Mother’s Day. Every penny went to fund groundbreaking research by the University of Florida Center for Smell and Taste to investigate the link between scent, memories and Alzheimer’s disease.

Yes, a Ziploc bag is really good at keeping school lunches fresh and study-hall snacks safe. But in order to break through the home-storage clutter during back-to-school, it was time to start thinking outside the bag. So we launched Ziploc’s new platform, Use as Imagined, with a breakthrough approach. Highlighting the kid co-shopper in a vibrant world of imagination fueled by our products. With the perfect mix of creativity and strategy, we were able to develop ingenious ideas like the classroom caddy and lunch money bunny, all while inspiring kids and their parents to start getting creative with our bags and containers.

With a successful new approach in place, we then extended the creativity to the holiday season, incorporating limited-edition products and making the season of gift-giving and party-throwing more imaginative. Showing that adults can be amazed by the imagination of Ziploc as well.

We continued the system across everything Ziploc did utilizing it even in it’s core food space, making even meal prep more vibrant and imaginative.

In Summer 2016, we helped Pepsi take over the country with their playful and bold Pepsimoji packs. From custom retail programs to regional OOH, dynamic merchandising and powerfully simple POS, we brought the fun to life and encouraged Pepsi drinkers everywhere to pick up their favorite bottles and #SayItWithPepsi.

Parents have long recognized that serving kids Kellogg’s breakfast foods and snacks helps them thrive in school by nourishing their bodies. But during back-to-school season, Kellogg’s wanted to do more by helping nourish kids’ minds as well. That’s why, for a limited time, every specially-marked box of Kellogg’s cereal, Eggo waffles, Pop-Tarts, Nutri-Grain and more could be redeemed for one Penguin Random House book. The 1 box = 1 free book Feeding Reading program allowed shoppers to choose from 125 titles across all reading levels including options that reflect cultural and ethnic diversity. With the average cost of children’s books ranging from $5 – $10 each, the offer delivered an outstanding value to parents and fostered a love of reading in their kids.

36 Million adults in America struggle with literacy. This staggering statistic also included Dollar General’s own founder. So when DG asked Kellogg’s to support their Literacy Foundation, we were ready to help. For the foundation’s 25th Anniversary Frosted Flakes told the stories of those who bettered their life through literacy. Through online video, in-store display and custom packaging, we highlighted real people who unlocked their potential - proving to shoppers everywhere that when you put your mind to something you can truly Let Your Gr-r-reat Out.

In 2018, Cheez-It decided to get in on the bowl game season action, becoming a sponsor of the former Cactus Bowl in Phoenix, AZ. They came to us to create a mark that would stand the test of time and gain equity for the new Cheez-It Bowl.

Using the iconic Cheez-it shape and combining it with a nod to the Arizona state flag and landscape, we created a quickly loved and viral mark that the fans, teams and state embraced.

When it comes to back-to-school shopping, parents try to make the most of their budget. Schools are forced to make tough decisions too, leaving many desired programs underfunded. As a trusted back-to-school essential, we knew that Ziploc® could help bring more to the table.

For years we’ve helped moms fuel their kids’ bodies with fresh lunches, and now we’re helping fuel their minds too. We partnered with KiwiCo® to create 16 Ziploc®-inspired S.T.E.M. activities to feed their desire for more Science, Technology, Engineer and Math education. We also helped provide underfunded classrooms with S.T.E.M. activities and stations to help unlock students’ potential around the country.

When Diet Pepsi was looking to refresh their brand voice, we tapped into their consumer’s passion and love for the product. We developed a new brand platform and tagline for Diet Pepsi ‘Love Every Sip’ helping relaunch the brand - touching everything from in-store activation to national media. To unveil 'Love Every Sip' to the world we asked Diet Pepsi to wear it's heart on it’s sleeve with our limited edition heart packaging on Valentine’s Day. We enlisted Sofia Vergara to show her love for the launch and then utilized her bubbly presence in-store and online all year.