36 Million adults in America struggle with literacy. This staggering statistic also included Dollar General’s own founder. So when DG asked Kellogg’s to support their Literacy Foundation, we were ready to help. For the foundation’s 25th Anniversary Frosted Flakes told the stories of those who bettered their life through literacy. Through online video, in-store display and custom packaging, we highlighted real people who unlocked their potential - proving to shoppers everywhere that when you put your mind to something you can truly Let Your Gr-r-reat Out.