Conceptual & Strategic Creative Leader
About
Sabrina is a passionate, creative leader who loves a good challenge. In fact—the bigger, the better. Whether she’s creating a global retail campaign or designing a brand experience, she brings a high level of conceptual and strategic thinking to every project.
With a specialty in strategic commerce marketing, brand activation and brand-building promotions, Sabrina pushes to create insightful work that drives consumers to take action. She has created multiple highly effective & award-winning campaigns across a variety of clients such as SC Johnson, Kellogg’s, PepsiCo and Anheuser-Busch.
Aside from her passion for developing insightful work, Sabrina also has experience leading, building and managing large-scale creative teams. She believes in the power of leading by example and takes great pride in mentoring and growing talent.
No matter what kind of project she tackles she preaches the mantra: Make it smart. Make it beautiful.
My Gig
EVP, Creative
TracyLocke
Chicago, Illinois
Currently leading the TracyLocke Chicago creative department in conceptual and design development of creative commerce marketing, promotions and brand engagement.
Awards & Recognition
Gold Effie: Ziploc: Functional Fashion // Omni-Channel Shopper Experience
Gold Effie: Pepsi: PepsiMoji // Omni-Channel Shopper Experience
Silver Effie: Ziploc: Functional Fashion // Multi-Retailer Program
Silver Effie: Pringles: Pringles & Pours // Omni-Channel Shopper Experience
Silver Effie: Pepsi: PepsiMoji // Multi-Retailer Program
Bronze Effie: Windex: Our Small Step // Brand Experience
Bronze Effie: Glade: Spark Adventure at Walmart //Single Retailer Program