In 2018, Cheez-It decided to get in on the bowl game season action, becoming a sponsor of the former Cactus Bowl in Phoenix, AZ. They came to us to create a mark that would stand the test of time and gain equity for the new Cheez-It Bowl.

Using the iconic Cheez-it shape and combining it with a nod to the Arizona state flag and landscape, we created a quickly loved and viral mark that the fans, teams and state embraced.