When Diet Pepsi was looking to refresh their brand voice, we tapped into their consumer’s passion and love for the product. We developed a new brand platform and tagline for Diet Pepsi ‘Love Every Sip’ helping relaunch the brand - touching everything from in-store activation to national media. To unveil 'Love Every Sip' to the world we asked Diet Pepsi to wear it's heart on it’s sleeve with our limited edition heart packaging on Valentine’s Day. We enlisted Sofia Vergara to show her love for the launch and then utilized her bubbly presence in-store and online all year.