Yes, a Ziploc bag is really good at keeping school lunches fresh and study-hall snacks safe. But in order to break through the home-storage clutter during back-to-school, it was time to start thinking outside the bag. So we launched Ziploc’s new platform, Use as Imagined, with a breakthrough approach. Highlighting the kid co-shopper in a vibrant world of imagination fueled by our products. With the perfect mix of creativity and strategy, we were able to develop ingenious ideas like the classroom caddy and lunch money bunny, all while inspiring kids and their parents to start getting creative with our bags and containers.

With a successful new approach in place, we then extended the creativity to the holiday season, incorporating limited-edition products and making the season of gift-giving and party-throwing more imaginative. Showing that adults can be amazed by the imagination of Ziploc as well.

We continued the system across everything Ziploc did utilizing it even in it’s core food space, making even meal prep more vibrant and imaginative.