As the category leader in home organization, with already high penetration in food storage, Ziploc asked us to think beyond the sandwich and bring innovative line extensions to the table. We used our category expertise to bring in a big idea to add a little style to their portfolio. We launched new Ziploc Accessory Bags exclusively at Walmart, highlighting not only the stylish bag designs, but also the beautifully organized end benefit that we like to call ‘bag bliss’. What started as a simple idea of merging easy organization with unexpected style, evolved into a 360 Walmart program including a Shopkick branded look book, Vudu placement, Walmart.com brand page, and in-store display units. Altogether, this stylish & successful launch inspired Walmart shoppers to open their pocketbooks and get organized with us.